AMMC sets the industry standard for professionals in the field of membership-based fundraising.

Resources for Membership Directors                           

Books | On the Internet

Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
by Jerold Panas

Bowling Alone: The Collapse and Revival of American Community
by Robert D. Putnam, Lewis M. Feldstein, and Don Cohen (Simon & Schuster)

Dear Friend: Mastering the Art of Direct Mail Fund Raising
by Kay Partney Lautman and Henry Goldstein (Fund Raising Institute)

Developing Major Gifts: Turning Small Donors into Big Contributions
by Laura Fredericks (Aspen Publishers)

Direct Marketing for Nonprofits
by Kay Partney Lautman (Aspen Publishers)

Exceptional Customer Service: Going Beyond Your Good Service To Exceed the Customer’s Expectation
by Lisa Ford, David McNair, and Bill Perry (Adams Media Corp)

The Five Strategies for Fundraising Success
by Mal Warwick

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
by James M. Greenfield (John Wiley and Sons, Inc.)

Fundraising on the Internet: The ePhilanthropyFoundation.Org’s Guide to Success Online
by Ed. Mal Warwick, Ted Hart and Nick Allen

Give to Live: How Giving Can Change Your Life
by Douglas M. Lawson (ALTI Publishing)

How to Write Successful Fundraising Letters
by Mal Warwick

Innovations to Annual Giving: Ten Departures that Worked
(CASE Publication)

Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan
by Tracy Gary and Melissa Kohner

Keep Your Donors
by Tom Ahern and Simone Joyaux

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
by Frederick F. Reichheld (Harvard Business School Press)

Loyalty Rules! How Today’s Leaders Build Lasting Relationships
by Frederick F. Reichheld (Harvard Business School Press)

Making Museums Matter
by Stephen E. Weil (Smithsonian Institution Press)

Marketing Planning: A Step-By-Step Guide
by James W. Taylor (Prentice Hall)

Membership Development: An Action Plan for Results
by Patricia Rich and Dana Hine (Jones and Bartlett)

The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail
by Mal Warwick

Museum Strategy and Marketing (2nd Edition)
by Neil Kotle, Phillip Kotler, Wendy Kotler (Jossey-Bass Publishers)

Revolution in the Mailbox
by Mal Warwick

Ten Steps to Fundraising Success
by Mal Warwick

Testing, Testing, 1,2,3: Raise More Money with Direct Mail Tests
by Mal Warwick (Jossey-Bass Publishers)

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
by Arthur Hughes

Wired for Culture: How E-mail is Revolutionizing Arts Marketing
by Eugene Carr (Patron Publishing)

Write On Target
by Donna Baier Stein

Annual Giving: A Practical Approach
by Fritz W. Schroeder

Special Events: Planning for Success; 2nd edition
by April Harris

Giving: How Each of Us Can Change the World
by Bill Clinton

Donor Centered Fundraising
by Penelope Burk

On the Internet
Association of Fundraising Professionals
The Agitator (fundraising blog)
The American Association of Museums
Arts eVentures, Inc.
Council for Advancement and Support of Education
Charity Channel
The Chronicle of Philanthropy
The Direct Marketing Association
DM News: The Online Newspaper of Record for Direct Marketers
Donordigital: Online Fundraising, Advocacy, and Marketing
Donor Power Blog (fundraising blog)
Fundraising Success Magazine (online)
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TargetX: Email Marketing Solutions for Colleges, Nonprofits and Publishers