AMMC sets the industry standard for professionals in the field of membership-based fundraising.

Resources for Membership Directors

Books | On the Internet


Past Conference Program Books

AMMC 2019 Pittsburgh Program Book
AMMC 2017 Seattle Program Book
AMMC 2016 Chicago Program Book
AMMC 2014 St. Louis Program Book
AMMC 2013 Atlanta, GA
AMMC 2011 Philadelphia, PA

April 2019 Conference Presentations [we are currently gathering presentations and will post them as soon as possible]

Monday, April 1, 2019
1:00 pm–2:00 pm          First Time Attendee Welcome and Membership 101

Tuesday, April 2, 2019
9:00 am–10:00 am        On-Site Sales How To’s: From Voices of Experience
                                   Key Metrics 101: The Answers You Need When Your Boss Puts You on the Spot
                                   Empowering Your Best Ambassadors

10:10 am-11:10am        Trends in Patron Support: A Look at the Performance of Ticket Buyers, Members, and Donors

11:20 am–12:20 pm       Leadership Insights on Membership
                                    Why Multi-Channel Campaigns Win Every Time
                                    Member Stewardship: Crafting the Experience

1:45 pm–2:45 pm           Annie Duke  | Thinking in Bets: Decision-Making in the Face of Uncertainty

3:00 pm–4:00 pm           Price Changes: Four Models of How to Prepare and Implement
                                    Creating a Data-Driven Culture
                                    Maximizing Success! When Membership Partners with Special Exhibitions

Wednesday, April 3, 2019
9:00 am–10:00 am         Cecile Shellman | Reexamining Belonging: The Impact of DEAI Initiatives on Membership Programs

10:10 am–11:10 am       Expanding Access and Inclusion through Membership
                                    What’s Next in Membership: Ideas for Developing New Audiences

11:20 am–12:20 pm       Engaging Your Museum Membership: Adding Value
                                    Identifying Characteristics of Top-Performing Membership Programs
                                    Ramp Up Your Renewal Program!

1:45 pm–2:45 pm          Re-Engineered for Relevance: Assessing and Transforming Membership in 2019
                                   Digital Ads for Membership Should Not Be Optional
                                   Tax Traps for the Unwary: Understanding the Impact of Membership Benefits for Donors

3:00 pm–4:00 pm          Communication with Members in the Year 2020: High Tech, Low Tech, or No Tech
                                   Shifting Priorities: Transactional vs. Philanthropic? Member vs. Donor?
                                   Each Guest is My Guest: Creating a Culture of Inspiring Service

Thursday, April 4, 2019
10:00 am–11:30 am      Colleen Dilenschneider | The Data Is In: The Difference Between A Museum Surviving and Thriving Rests With Membership

November 2017 Conference Presentations 

Monday, November 6, 2017
1:00 pm - 1:50 pm         AMMC Conference 101 & Membership 101

Tuesday, November 7, 2017
8:45 am - 9:35 am         Make Membership Magic: Secure the Right Budget for Revenue, Response, & Retention!
                                    Sharing Data Across Communities
                                    Reach, Activate, and Convert: Digital and Social Media Strategies for Membership

11:00 am - 11:50 am      What's the Sweet Spot for Membership Size?
                                    From the Laboratory at the Smithsonian Membership COOP
                                    Doing a Lot with a Little

1:15 pm - 2:00 pm         Member Data: Fount of Knowledge or Source of Frustration?

2:10 pm - 3:00 pm         Lessons Learned from the Outside
                                    Strengthening the Mighty Middle of Your Membership Program
                                    Using Challenges & Current Circumstances to Build Your Membership & Annual Giving     

3:10 pm - 4:00 pm         Engaging Young Patrons: Case Studies from Two Museums
                                    Hospitality Initiatives: Bringing Sales and Service Together
                                    Exploring Alternative Membership Models       

Wednesday, November 8, 2017
10:10 am - 11:00 am      Putting it All Together: Taking a Successful Membership Program to the Next Level
                                    Maximizing your Museum's Digital Fundraising Program
                                    Kickstart Your Fundraising!

11:10 am - 12:00 pm      The Myths, Metrics, Management, & Magic of Silo Busting
                                    New Building, New Membership
                                    The Science of Digital Behavior Change

2:30 pm - 3:20 pm         Big Data: Overcoming Data Paralysis
                                    Lock in Revenue and Reach New Audiences through Autorenewal Programs
                                    Using Direct Mail to Drive Action Through Other Channels

3:30 pm - 4:20 pm         Members Count and Patron Circles: Rebranding Membership at The Met
                                    How to Make Friends & Influence People: Tips & Strategies for Customer Service
                                    Under Construction! Revamping Membershp Structures

Thursday, November 9, 2017         
9:00 am - 10:15 am        Kusama Madness Sweeping North America

April 2016 Conference Presentations and Handouts

Monday, April 11, 2016
1:00 pm - 1:45 pm          Membership 101
2:00 pm - 3:00 pm          Market Trends in Membership-2016

Tuesday, April 12, 2016
8:45 am - 9:45 am          Beyond the Free Pass: Members and Art as Cause
                                     How Cutting-edge Data Analytics Can Revolutionize Your Membership Program
                                     Keeping Up with the Joneses: Mobile Member Cards and Recurring Giving
10:00 am - 11:00 am      Keynote: John List: Let's Get to the Why of the Matter
11:15 am - 12:15 pm      Don't kill direct mail! A case study on why you need to keep it alive
                                     Tiny Tweaks to Bold Break-throughs
                                     DIY Member Engagement at a Mid-sized Museum [Notes]
1:15 pm - 2:00 pm          Big Ideas for Museum and Membership Fundraising
2:15 pm - 3:15 pm          Membership for Today's Museum Audience
                                     Introducing LACMA Local
                                     Hey! Get a Membership and No One Gets Hurt
3:30 pm - 4:30 pm          Doing Your Homework: Visitor Research and Direct Mail
                                     Acquiring New Members in 2016 and Beyond
                                     Making Email, Online Advertising, and Social Media Work for Membership

Wednesday, April 13, 2016
9:00 am - 10:00 am        Keynote: Nandika Suri: Member Engagment Strategies the Really Take-off
10:15 am - 11:15 am      Shake it Up: Change or Get Left Behind
                                     Won't You Be My Neighbor? Collaboration Between Pittsburgh's Cultural Organizations
                                     Loyalty and Membership: Love, Passion and Long-Term Relationship
11:30 am - 12:30 pm      Membership and the New Whitney
                                     Benchmarking to Drive Fundraising Success
                                     Digital Strategies for the Direct Mail World - the Pendulum Swings Back
1:30 pm - 2:15 pm          Oh, So Wrong! Mistakes, Failures, and Lessons Learned
2:30 pm - 3:30 pm          Learn How to (Membership) Drive from the Smithsonian!
                                     The Challenging Journey: In Pursuit of the Holy CRM Grail
                                     On-site Late Night: On the Couch with On-site Sales Experts
3:45 pm - 4:45 pm          Going Green and Making Green
                                     Trust your Data, Not your Instincts
                                     Beyond Digital: Increase Member Engagement using Emotions

Thursday, April 14, 2016
9:15 am - 10:30 am        Keynote: Art Markman: Influence is Behavior Change

October 2014 Conference Presentations and Handouts

Monday, October 20, 2014
1:00 pm    First Time Attendee Orientation
2:00 pm    Membership 101
3:15 pm    Acquisition 101

Tuesday, October 21, 2014
Roundtable Member Survey Research
                 Direct Mail Project Management
                 Mission * Membership * Marketing: A Magic Mix for Success
9:00 am     Keynote: A Glimpse of Museum Future(s)
10:00 am   Beyond ROI: Managing Up, navigating office politics, and other secrets to success from the trenches
10:00 am   Click It! Tactics and Trends in Online, Digital and Social Media for Membership
10:00 am   Cross-Pollination: Out of the Box Acquisition Ideas from a Cross Section of Visitor-based Organizations [Longwood Gardens slides]
11:15 am   Data-Driven Transformations Rethinking & Revamping Relevancy of Membership
11:15 am   The Extra Mile: Driving Incremental Revenue in Your Campaigns
11:15 am   The Chicago School: Member Engagement & Loyalty
1:15 pm     Its all in the Numbers: Leveraging Lifetime-Value, ROI, and Attendance Data to Achieve Success   
1:15 pm     Getting the SECOND gift: Tactics and Strategies In First Year Retention
1:15 pm     Sell It! The Art of the Sale Using On-Site Sales to Grow Membership
2:30 pm     Must Love Data: Remaking Annual Fund using Analytics and Predictive Modeling
2:30 pm     Updating a Membership Program: Small Changes; Big Results
2:30 pm     Successful Upgrade Strategies: Building Deeper Relationships and More Income for Your Membership Program
3:45 pm     How to Start, Maintain, and Grow a Young Professionals Program (And Why You Should!)
3:45 pm     The Ins & Outs of In-House Production
3:45 pm     Membership: For Love or Money

Wednesday, October 22, 2014
Roundtable Gift Membership: New Strategies to Reach, Engage, and Sell
                 Recruiting and Hiring On-Site Salespeople
9:00 am     How to Foster Stronger Engagement and Visitation: Lessons from Culture Track 2014
10:00 am   The State of Nonprofit Fundraising 
11:30 am   The Rules of Engagement: Strategies to Identify and Retain At-Risk Members
11:30 am   Strategic Planning: Stay Focused & Get Into the Weeds
11:30 am   How to Make a Silk Purse Out of a Sow's Ear: The Trials, Tribulations, and Triumphs of Small and Mid-Size Museums
1:30 pm     The Smithsonian Summer Showdown - Email List Growth at the Smithsonian
1:30 pm     Blockbuster Exhibition Patrons - Where Are They Now?
1:30 pm     Fostering Member Engagement and Visitation through "Infotainment"
2:45 pm     How To Make Your Members Love You Forever: the Beauty of Reciprocal Membership Programs
2:45 pm     A Mutually Beneficial Relationship: Working with Major Gift Officers
2:45 pm     Key Measurements of Success
4:00 pm     I Just Got a Job as a Membership Manager: Now What Do I Do?
4:00 pm     Making a Difference: Engaging Underserved Communities through Membership
4:00 pm     Was It Successful? Measuring a Multi-channel Campaign

Thursday, October 23, 2014
9:00 am     Leadership in Nonprofit Management: Partnering for Success
10:00 am   Leadership in Nonprofit Management: Breakout Session


2013 Conference Presentations and Handouts 

DMA Friends and Partners: Engaged Philanthropy and Free Membership

Training Frontline Membership Sales Staff

Museums and the Web 2013

Past Conference Presentations and Handouts

Membership 101

Museum Membership and Tax Rules

Five Strategies for Success

Making eRenewals Work for You

On-site Sales roundtable

Tapping Technology for Membership

Operating Successfully in a Down Economy

2011 AMMC Attendee Survey

Recipe for a Successfull Membership Program

Reciprocal Membership Programs

Museum Trends

Membership Upgrade Roundtable

Membership Cards Roundtable

MFA Membership Levels

Donor Relations

Online Fundraising

Maximize Visitor Conversion

The Power of Branding

Data, Reports and Budgets OH MY!

Eye on the Prize

Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
by Jerold Panas

Bowling Alone: The Collapse and Revival of American Community
by Robert D. Putnam, Lewis M. Feldstein, and Don Cohen (Simon & Schuster)

Dear Friend: Mastering the Art of Direct Mail Fund Raising
by Kay Partney Lautman and Henry Goldstein (Fund Raising Institute)

Developing Major Gifts: Turning Small Donors into Big Contributions
by Laura Fredericks (Aspen Publishers)

Direct Marketing for Nonprofits
by Kay Partney Lautman (Aspen Publishers)

Exceptional Customer Service: Going Beyond Your Good Service To Exceed the Customer’s Expectation
by Lisa Ford, David McNair, and Bill Perry (Adams Media Corp)

The Five Strategies for Fundraising Success
by Mal Warwick

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
by James M. Greenfield (John Wiley and Sons, Inc.)

Fundraising on the Internet: The ePhilanthropyFoundation.Org’s Guide to Success Online
by Ed. Mal Warwick, Ted Hart and Nick Allen

Give to Live: How Giving Can Change Your Life
by Douglas M. Lawson (ALTI Publishing)

How to Write Successful Fundraising Letters
by Mal Warwick

Innovations to Annual Giving: Ten Departures that Worked
(CASE Publication)

Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan
by Tracy Gary and Melissa Kohner

Keep Your Donors
by Tom Ahern and Simone Joyaux

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
by Frederick F. Reichheld (Harvard Business School Press)

Loyalty Rules! How Today’s Leaders Build Lasting Relationships
by Frederick F. Reichheld (Harvard Business School Press)

Making Museums Matter
by Stephen E. Weil (Smithsonian Institution Press)

Marketing Planning: A Step-By-Step Guide
by James W. Taylor (Prentice Hall)

Membership Development: An Action Plan for Results
by Patricia Rich and Dana Hine (Jones and Bartlett)

The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail
by Mal Warwick

Museum Strategy and Marketing (2nd Edition)
by Neil Kotle, Phillip Kotler, Wendy Kotler (Jossey-Bass Publishers)

Revolution in the Mailbox
by Mal Warwick

Ten Steps to Fundraising Success
by Mal Warwick

Testing, Testing, 1,2,3: Raise More Money with Direct Mail Tests
by Mal Warwick (Jossey-Bass Publishers)

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
by Arthur Hughes

Wired for Culture: How E-mail is Revolutionizing Arts Marketing
by Eugene Carr (Patron Publishing)

Write On Target
by Donna Baier Stein

Annual Giving: A Practical Approach
by Fritz W. Schroeder

Special Events: Planning for Success; 2nd edition
by April Harris

Giving: How Each of Us Can Change the World
by Bill Clinton

Donor Centered Fundraising
by Penelope Burk

Association of Fundraising Professionals
The Agitator (fundraising blog)
The American Alliance of Museums
Arts eVentures, Inc.
Council for Advancement and Support of Education
Charity Channel
The Chronicle of Philanthropy
The Direct Marketing Association
DM News: The Online Newspaper of Record for Direct Marketers
Donordigital: Online Fundraising, Advocacy, and Marketing
Donor Power Blog (fundraising blog)
Fundraising Success Magazine (online)
Get Active
TargetX: Email Marketing Solutions for Colleges, Nonprofits and Publishers